Card 165 / 204: Guy Fieri hosts several programs on food-related channels. He visits restaurants throughout the country and tastes food from their menus. He also hosts a cooking program and owns several restaurants. Will Mr. Fieri be a good spokesperson for a company's new line of pots and pans?
A) No, because he does not use those products on the programs aired on the food channels.
B) No, because consumers might not believe he actually uses those products.
C) No, because consumers might feel that he would promote any cooking-related product for money.
D) Yes, as long as he is a part-owner of the company.
E) Yes, because his image and the products are similar, resulting in a good match-up hypothesis.

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