Guy Fieri hosts several programs on food Melinda Salzer @Berkeley

Question 163 / 200: Guy Fieri hosts several programs on food-related channels. He visits restaurants throughout the country and tastes food from their menus. He also hosts a cooking program and owns several restaurants. Will Mr. Fieri be a good spokesperson for a company's new line of pots and pans?

A No, because he does not use those products on the programs aired on the food channels.

B No, because consumers might not believe he actually uses those products.

C No, because consumers might feel that he would promote any cooking-related product for money.

D Yes, as long as he is a part-owner of the company.

E Yes, because his image and the products are similar, resulting in a good match-up hypothesis.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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