• Card 169 / 204: There is some controversy about the effectiveness of ads that are very creative. One school of thought is that while a creative ad is entertaining, consumers may be confused. What can an advertiser do to create an entertaining ad while informing and persuading its target audience?
    A) Use unusual cinematography to catch viewers' attention.
    B) Use sudden silences to punctuate your message.
    C) Use larger sized print ads.
    D) Use loud music and fast action.
    E) All of the above

    Answer:
    E) All of the above

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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