Card 54 / 204: The MacBook Air Video ad, featured in Chapter 3 of your course textbook, uses music and visuals to introduce this new product. At the end of the commercial, the words "World's Thinnest Notebook" appear on the screen. While this is a product feature, what benefit is Apple attempting to communicate to consumers?
A)
Competitive advantage
B)
Lower priced product
C)
Convenience
D)
New product functionality
E)
Ease of use
Answer:
C) Convenience
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