The MacBook Air Video ad featured in Melinda Salzer @Berkeley Advertising

Question 52 / 200: The MacBook Air Video ad, featured in Chapter 3 of your course textbook, uses music and visuals to introduce this new product. At the end of the commercial, the words "World's Thinnest Notebook" appear on the screen. While this is a product feature, what benefit is Apple attempting to communicate to consumers?

A Competitive advantage

B Lower priced product

C Convenience

D New product functionality

E Ease of use

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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