Card 53 / 204: The economy has been sluggish. Consumers have slowed down their spending, and sales are down. Your major competitor has just reduced its advertising budget significantly. What course of action, relative to your advertising efforts, will be the best for your company at this time?
A) Reduce your advertising budget to match that of your competition.
B) Focus your advertising on the high quality of your products.
C) Increase your advertising budget, and focus your campaign on the price of your product.
D) Do nothing.
E) Focus your advertising efforts on your product's competitive advantage.

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