Card 71 / 204: Many advertising agencies are moving away from the traditional 15% commission structure as payment for their work. Which of the following is an accurate reason for this change in compensation?
A)
Agencies feel they deserve more than 15% for their efforts.
B)
More advertising is being placed in traditional mass media outlets.
C)
15% is too high of a commission.
D)
Some fees are now being negotiated based on the amount the client spends.
E)
Not all of an agency's departments participate in the advertising process.
Answer:
D) Some fees are now being negotiated based on the amount the client spends.
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