• Card 71 / 204: Many advertising agencies are moving away from the traditional 15% commission structure as payment for their work. Which of the following is an accurate reason for this change in compensation?
    A) Agencies feel they deserve more than 15% for their efforts.
    B) More advertising is being placed in traditional mass media outlets.
    C) 15% is too high of a commission.
    D) Some fees are now being negotiated based on the amount the client spends.
    E) Not all of an agency's departments participate in the advertising process.

    Answer:
    D) Some fees are now being negotiated based on the amount the client spends.

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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