Card 70 / 204: Leo Burnett is famous for creating some of advertising's most memorable personalities. Which of the following consumer behaviors is one of the ultimate desired results of the advertising icons he conceived?
A)
Brand recognition
B)
Reinforce values
C)
Brand loyalty
D)
Share product news
E)
Buy unwanted products
Answer:
C) Brand loyalty
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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