Leo Burnett is famous for creating some Melinda Salzer @Berkeley

Question 68 / 200: Leo Burnett is famous for creating some of advertising's most memorable personalities. Which of the following consumer behaviors is one of the ultimate desired results of the advertising icons he conceived?

A Brand recognition

B Reinforce values

C Brand loyalty

D Share product news

E Buy unwanted products

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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