How will you evaluate which types of Melinda Salzer @Berkeley Advertising

Question 67 / 200: How will you evaluate which types of advertising and promotional methods will be used?

A Compare competitive activity

B Evaluate past sales promotions

C Consider which distribution outlets have been used in the past

D Conduct research on the appeal of current packaging

E All of the above

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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