• Card 24 / 204: How can a company increase the impact of its social media efforts when using print ads?
    A) Print ads should not be a part of a social media campaign.
    B) Leave out a "call to action," forcing consumers to look at the other advertising vehicles that the company is using.
    C) Include exclusive offers for the company's Twitter and Facebook followers.
    D) Use only one social media vehicle for maximum effectiveness.
    E) Make sure that the company eliminates any references to traditional advertising media.

    Answer:
    C) Include exclusive offers for the company's Twitter and Facebook followers.

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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