How can a company increase the impact of Melinda Salzer @Berkeley

Question 22 / 200: How can a company increase the impact of its social media efforts when using print ads?

A Print ads should not be a part of a social media campaign.

B Leave out a "call to action," forcing consumers to look at the other advertising
vehicles that the company is using.

C Include exclusive offers for the company's Twitter and Facebook followers.

D Use only one social media vehicle for maximum effectiveness.

E Make sure that the company eliminates any references to traditional advertising media.

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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