Card 43 / 284: Elena has a lot of clients, but she still believes that tailoring her home decoration services to their individual personalities and in-home socializing preferences might increase their use of her services. To learn more about them, she decides to have her assistant ask each client a few questions whenever they call or stop by the office. Why should or shouldn't Elena have her assistant use open-ended questions for this task?
A)
She should use open-ended questions, because then she can get all possible responses from the clients in their own words.
B)
She should not use open-ended questions, because she will not get the specific information she needs.
C)
She should not use open-ended questions, because her assistant may not have the time to survey so many clients.
D)
She should use open-ended questions, because they are most effective in assessing and comparing attitudes and feelings.
E)
She should alternate between open- and closed-ended questions to produce the most efficient survey.
Answer:
A) She should use open-ended questions, because then she can get all possible responses from the clients in their own words.
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