• Card 43 / 284: Elena has a lot of clients, but she still believes that tailoring her home decoration services to their individual personalities and in-home socializing preferences might increase their use of her services. To learn more about them, she decides to have her assistant ask each client a few questions whenever they call or stop by the office. Why should or shouldn't Elena have her assistant use open-ended questions for this task?
    A) She should use open-ended questions, because then she can get all possible responses from the clients in their own words.
    B) She should not use open-ended questions, because she will not get the specific information she needs.
    C) She should not use open-ended questions, because her assistant may not have the time to survey so many clients.
    D) She should use open-ended questions, because they are most effective in assessing and comparing attitudes and feelings.
    E) She should alternate between open- and closed-ended questions to produce the most efficient survey.

    Answer:
    A) She should use open-ended questions, because then she can get all possible responses from the clients in their own words.

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Corporate Communication BUS210

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Attribution:  Dr. P. Wynn Norman. Corporate Communication (The Saylor Academy 2014), http://www.saylor.org/courses/bus210/
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