Elena has a lot of clients but she still P. Wynn Norman @South Corporate

Question 44 / 323: Elena has a lot of clients, but she still believes that tailoring her home decoration services to their individual personalities and in-home socializing preferences might increase their use of her services. To learn more about them, she decides to have her assistant ask each client a few questions whenever they call or stop by the office. Why should or shouldn't Elena have her assistant use open-ended questions for this task?

A She should use open-ended questions, because then she can get all possible responses from the
clients in their own words.

B She should not use open-ended questions, because she will not get the specific information
she needs.

C She should not use open-ended questions, because her assistant may not have the time to survey
so many clients.

D She should use open-ended questions, because they are most effective in assessing and comparing
attitudes and feelings.

E She should alternate between open- and closed-ended questions to produce the most efficient
survey.

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Corporate Communication BUS210

Author:

Prof.P. Wynn NormanProfessor

Saylor Foundation

USA

Access: Public Instant Grading

Attribution: Dr. P. Wynn Norman. Corporate Communication (The Saylor Academy 2014), http://www.saylor.org/courses/bus210/

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