Card 184 / 204: After conducting your Market Analysis assignment, you should have a better understanding of the process. Your work was based on a company that has already been established. Why would a market analysis be necessary for a company that already has a presence in the marketplace?
A) There is no need for a new analysis; this assignment was purely an exercise in how the process works.
B) The company may want to reaffirm their position in the marketplace.
C) Markets are dynamic and always changing. A market analysis will enable the company to develop objectives and strategies based on new market conditions or situations.
D) A market analysis would be necessary to make use of secondary research about the competition.
E) None of the above

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