Card 185 / 204: As a luxury car maker, you have made use of demographics to determine your target customer. You believe this is an excellent and comprehensive way of analyzing your market place. However, what else should you consider when analyzing consumer data for developing your marketing programs?
A) Your competition's marketing programs
B) Your target customer's age and ethnicity
C) Your target customer's education level and family life-cycle
D) Your target customer's attitudes and behaviors
E) None of the above

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