Question 182 / 200:  After conducting your Market Analysis assignment, you should have a better understanding of the process. Your work was based on a company that has already been established. Why would a market analysis be necessary for a company that already has a presence in the marketplace?
A  There is no need for a new analysis; this assignment was purely an exercise in how the process
works.
B  The company may want to reaffirm their position in the marketplace.
C  Markets are dynamic and always changing. A market analysis will enable the company to develop
objectives and strategies based on new market conditions or situations.
D  A market analysis would be necessary to make use of secondary research about the competition.
E  None of the above
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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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