A market is the set of all actual and Melinda Salzer @Berkeley Advertising

Question 181 / 200: A market is the set of all actual and potential buyers of a product or service. Therefore, what is the best description for the size of a market?

A The market includes all of the consumers who will buy your product/service.

B The market is the total value and/or volume of products that satisfy the same customer need
now and in the future.

C The market is defined by the product/service produced.

D The market should include a broad definition of the market segment.

E The product/service determines the size of the competitions' market.

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Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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