Your new product is quite expensive to Melinda Salzer @Berkeley Advertising

Question 199 / 200: Your new product is quite expensive to produce and bring to market. You are considering whether or not to do market research for determining the best ways in which to approach your marketing strategy. However, primary research is expensive; you feel that secondary research should be sufficient. Is this a bad approach? Why, or why not?

A It is not a bad approach. Using all types of secondary data should provide the information
necessary for your marketing decisions.

B It is a bad approach. Conducting primary research will enable you to better understand your
market and reduce your risks. Secondary data cannot be relied upon to provide accurate data.

C It is not a bad approach. As long as you can obtain quantitative secondary data, you should
have enough information to meet your research needs.

D It is a bad approach. Your competition may have used this very same secondary data, which will
result in a similar marketing approach.

E It is not a bad approach. As long as you can obtain current qualitative date, you should have
enough information to meet your research needs.

<< First < Previous Flashcard Next > Last >> Quiz Home Page

https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

Ask

	2 Microbiology Final 2 By Madison Christian Start Quiz
	Professional Writing MCQ By Mary Cohen Start Quiz
	26 Toxicology Gustafson- Biotoxins and Venoms By Brooke Delaney Start Exam
©flickr:	Biology 1 By Jill Zerressen Start Quiz
	17 Dr. Avery GI Bio Path quiz By Brooke Delaney Start Exam
	NCE Ch 05 Theories in Counseling Helping... By Anh Dao Start Exam
©flickr:	Word Roots and Prefixes By Ellie Banfield Start Quiz
	22 AP 22 Respiratory System Essay By OpenStax Start Flashcards
	Classical Music By Marion Cabalfin Start Quiz
	3 Microeconomics 03 Demand Supply By OpenStax Start Flashcards

Copy and paste the following HTML code into your website or blog.