Your department store has decided to Melinda Salzer @Berkeley Advertising

Question 140 / 200: Your department store has decided to participate in the Dress for Success program, which provides professional clothing for disadvantaged women so they can seek and obtain employment. What is the appropriate way to communicate your plans with your customers, the community, and other interested parties?

A Produce and air a television commercial

B Develop print advertising to appear in newspapers

C Prepare and distribute a Press Release to all media outlets, including online sources

D Air radio commercials

E Create and distribute promotional products that include the date of your event

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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