Your company fully embraces the idea of Melinda Salzer @Berkeley

Question 139 / 200: Your company fully embraces the idea of an integrated approach in developing your promotional plan. You have evaluated different elements and have decided to use all of the options available. Is this a good strategy? Why, or why not?

A Yes, because all elements will work together to help you build your business.

B Yes, as long as your focus is on one element with all other elements in supporting roles, your
plan should be effective.

C Yes, because research has shown this to be the most effective approach.

D No, because you should evaluate the strengths and weaknesses of all elements and determine
which ones will be most effective for your business.

E Yes, as long as you release the various elements at different times, your plan should be effective.

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Questions & Answers

what is decentralised

mithlesh Reply

Ayele, K., 2003. Introductory Economics, 3rd ed., Addis Ababa.

Widad Reply

can you send the book attached ?

Ariel

What is economics

Widad Reply

the study of how humans make choices under conditions of scarcity

AI-Robot

U(x,y) = (x×y)1/2 find mu of x for y

Desalegn Reply

U(x,y) = (xÃy)1/2 find mu of x for y

Desalegn

what is ecnomics

Jan Reply

this is the study of how the society manages it's scarce resources

Belonwu

what is macroeconomic

John Reply

macroeconomic is the branch of economics which studies actions, scale, activities and behaviour of the aggregate economy as a whole.

husaini

etc

husaini

difference between firm and industry

husaini Reply

what's the difference between a firm and an industry

Abdul

firm is the unit which transform inputs to output where as industry contain combination of firms with similar production 😅😅

Abdulraufu

Suppose the demand function that a firm faces shifted from Qd  120 3P to Qd  90  3P and the supply function has shifted from QS  20  2P to QS 10  2P . a) Find the effect of this change on price and quantity. b) Which of the changes in demand and supply is higher?

Toofiq Reply

explain standard reason why economic is a science

innocent Reply

factors influencing supply

Petrus Reply

what is economic.

Milan Reply

scares means__________________ends resources. unlimited

Jan

economics is a science that studies human behaviour as a relationship b/w ends and scares means which have alternative uses

Jan

calculate the profit maximizing for demand and supply

Zarshad Reply

Why qualify 28 supplies

Milan

what are explicit costs

Nomsa Reply

out-of-pocket costs for a firm, for example, payments for wages and salaries, rent, or materials

AI-Robot

concepts of supply in microeconomics

David Reply

economic overview notes

Amahle Reply

Quiz Home Page

https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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