After exploring several strategies for Melinda Salzer @Berkeley Advertising

Question 141 / 200: After exploring several strategies for targeting the lucrative tween market (8-12 year olds), you are ready to choose a segmentation strategy that will best utilize your limited marketing budget. You have determined that the use of technology will be most cost-effective. Which of the following strategies will enable you to reach these consumers who respond well to customized messages?

A Selective specialization

B Individual marketing

C Market specialization

D Niche marketing

E Product specialization

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Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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