You have created a new soft drink product Melinda Salzer @Berkeley

Question 194 / 200: You have created a new soft drink product. You recognize that Coke and Pepsi own a majority of the marketplace, and making inroads into this product category will be challenging. Your product has received good feedback from consumers, and you believe your marketing strategy is strong. Your company has benefited from several investors who believe in your product. Because your market share is likely to be low, which of the following factors may inhibit your ability to reach high levels of profitability?

A Inability to tap into effective distribution channels

B Advertising that may not be convincing to consumers

C Economies of scale

D Research that indicates that high levels of profitability are easily attainable

E None of the above

<< First < Previous Flashcard Next > Last >> Quiz Home Page

https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

Ask

©flickr: Gage	How well do you know Ross Lynch? By Brianna Beck Start Quiz
	American Government MCQ By Saylor Foundation Start Quiz
	6 Neuroanatomy 06 Head Somatic Visceral Sensory By Stephen Voron Start Quiz
	15 AP 15 Autonomic Nervous System Essay By OpenStax Start Flashcards
©flickr: Abraham	1 Biology 1 By Sarah Warren Start Test
	Spanish (Places) By Inderjeet Brar Start Flashcards
©flickr: Luis	Chemistry Final Review By Madison Christian Start Exam
	Respiratory System Drugs By CB Biern Start Quiz
©flickr: Bertram	Chemistry Ch 1 2 Test 1 By Madison Christian Start Quiz
	12 AP 12 Nervous Tissue MCQ By OpenStax Start Quiz

Copy and paste the following HTML code into your website or blog.