Why is Multiple Rights also known as the Melinda Salzer @Berkeley

Question 137 / 200: Why is "Multiple Rights," also known as the "360" deals, effective as a marketing strategy for performers in the music industry?

A Because it gives their agents freedom to plan any type of advertising and promotion they choose

B Because their fans are all in the same age demographic

C Because it coordinates the marketing efforts of all concert sales, merchandise sales, and record
sales

D All of the above

E None of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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