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- Unit 08: An Integrated Marketing
- Why is "Multiple Rights," also
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Card 139 / 204: Why is "Multiple Rights," also known as the "360" deals, effective as a marketing strategy for performers in the music industry?
A)
Because it gives their agents freedom to plan any type of advertising and promotion they choose
B)
Because their fans are all in the same age demographic
C)
Because it coordinates the marketing efforts of all concert sales, merchandise sales, and record sales
D)
All of the above
E)
None of the above
Answer:
C) Because it coordinates the marketing efforts of all concert sales, merchandise sales, and record sales
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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Attribution:
Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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