When the Quaker company introduced its Melinda Salzer @Berkeley Advertising

Question 173 / 200: When the Quaker company introduced its Quaker Raisin Life brand in the 1980's (the product wasn't successful and didn't last very long…), they produced a commercial that featured a giant bowl of cereal, fake milk, and a man in a raisin suit. While the "raisin" climbed out of the bowl, he announced the new cereal and all of its benefits. Before the commercial was aired, what activity should the advertising agency have conducted to determine if the commercial would be effective in communicating its message?

A The Starch Test

B Recall

C Recognition

D Pre-testing

E Post-testing

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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