When setting your objectives and goals Melinda Salzer @Berkeley Advertising

Question 172 / 200: When setting your objectives and goals, what key element is essential to a successful campaign?

A Setting your goals to match those of your competition

B Setting your goals to match those you set in the previous year

C Setting your goals as broadly as possible

D Setting goals that are as specific as possible

E Setting the same goals for all of the various media outlets you will use

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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