As consumers we may be influenced by Melinda Salzer @Berkeley Advertising

Question 43 / 200: As consumers, we may be influenced by products that we see in areas other than traditional advertising venues. Product placement, discussed in Unit 1, is an example of this type of situation. How might the FCC's investigation of this strategy impact the advertising industry?

A Advertisers will have to pay for the investigation.

B It will create greater competition between advertisers.

C An advertiser might be required to disclose its sponsorship while the product is being shown.

D It will provide another mass-media outlet.

E Programmers have no artistic rights, giving advertisers more control.

F None of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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