Card 45 / 204: As consumers, we may be influenced by products that we see in areas other than traditional advertising venues. Product placement, discussed in Unit 1, is an example of this type of situation. How might the FCC's investigation of this strategy impact the advertising industry?
A) Advertisers will have to pay for the investigation.
B) It will create greater competition between advertisers.
C) An advertiser might be required to disclose its sponsorship while the product is being shown.
D) It will provide another mass-media outlet.
E) Programmers have no artistic rights, giving advertisers more control.
F) None of the above

Keyboard Shortcuts