According to one study conducted by the Melinda Salzer @Berkeley

Question 128 / 200: According to one study conducted by the American Productivity Quality Center, which of the following is among the four stages of IMC development?

A Tactical coordination of marketing communication

B Redefining the scope of marketing communication

C Application of information technology

D Financial and strategic integration

E All of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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