A vitamin company has just released a new Melinda Salzer @Berkeley

Question 127 / 200: A vitamin company has just released a new product that has been proven to enhance the look and feel of a woman's hair. The results have been particularly dramatic in women over the age of 50. The product will be sold over the Internet. The marketing department plans to send product samples, along with their research results, to Oprah Winfrey and other daytime TV show hosts. How will this offline strategy, coupled with a paid search (PPC) strategy, be of benefit?

A The PPC campaign should be used separately and not in conjunction with an offline strategy
at all times.

B A PPC strategy will not be helpful for this product's campaign, because the product is new
to the marketplace.

C By coordinating the PPC efforts with the offline strategy, the company will increase its market
exposure while driving consumers to its website.

D This effort will only be effective if the company is one of the top-ranked companies when consumers
conduct a web search.

E Using an offline strategy in this case will be sufficient for this product, because Oprah Winfrey
is such an influential personality.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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