Senior Marketing Manager

We are building aweinspiring experiences.
We are launching awardwinning brands.
And we are scaling faster than any event organiser in history.
Take a leap with Tahaluf we are offering you the chance to:
Work within ahighly dynamic businesswiththe energy and style of a startup Be part ofbuilding a businessthat islaunching new products and eventsat scale Grab an opportunity to accelerate your career and make a real impact.
This is an exciting opportunity for a Senior Marketing Manager with a strong focus on ticketing and event marketing.
If youre passionate about creating impactful campaigns that drive ticket sales and event attendance this role offers a chance to make a real difference at one of the most innovative event organizations in the world.
Responsibilities:
Marketing Strategy & Ticketing Campaigns Ownership of Marketing Strategy:
Lead the design planning implementation and optimization of marketing campaigns aimed at driving ticket sales event engagement and overall revenue growth.
This includes both inbound and outbound digital campaigns.
Ticketing Strategy:
Develop and manage ticketing campaigns to maximize event attendance ensuring strategic alignment with broader marketing and event goals.
Focus on maximizing ticket conversions through digital channels such as paid search social media and email.
Drive KPIs:
Achieve performance targets for ticket sales traffic lead generation and conversions by continuously monitoring and optimizing campaign performance.
Regularly update the team with results and actionable insights.
DataDriven Decisions:
Utilize Adobe Analytics Google Analytics and ticketing platforms (e.g.
Eventbrite ShowClix) to track ticket sales trends and audience behavior ensuring continuous optimization of marketing strategies.
Campaign Optimization & Performance Analytics Ticket Sales Analytics:
Focus on driving ticket sales by using advanced analytics to spot opportunities for optimization and address any issues across digital channels and ticketing platforms.
Use A/B testing landing page optimization and CTA strategies to enhance conversions.
SEO & Paid Media:
Ensure SEO and PPC strategies are optimized to drive organic traffic to ticketing platforms and manage paid advertising campaigns for maximum return on investment in ticket sales.
Platform Management:
Collaborate with ticketing platforms to ensure userfriendly purchasing experiences and seamless integration with marketing campaigns.
Leadership & Team Management Team Leadership:
Manage and mentor a team of digital marketers providing direction and guidance on executing ticketing campaigns that meet KPIs and overall event objectives.
Collaboration Across Departments:
Work closely with other teams (e.g.
content marketing event operations) to ensure alignment between marketing and ticketing strategies as well as successful event execution.
Campaign Planning & Execution Campaign Development:
Plan marketing campaigns to meet key objectives such as increasing visitor attendance and exhibitor acquisition.
Oversee the endtoend execution of digital ticketing campaigns ensuring deadlines and budgets are met.
Ticketing Segmentation:
Utilize customer segmentation data to target specific groups with personalized ticketing messages and offers to drive sales.
Budget Management:
Assist with the creation and management of the marketing budget ensuring digital elements (especially ticketing) are closely tracked for efficiency.
Reporting & Insight Generation Performance Reporting:
Produce timely reports on campaign performance with a specific focus on ticket sales conversions and engagement.
Use these insights to optimize future campaigns.
DataDriven Recommendations:
Identify trends and insights based on ticket sales data and overall digital marketing performance and share actionable recommendations with the marketing team and senior management.
Marketing Execution & Communication Digital Channel Optimization:
Ensure that marketing messages related to ticket sales are optimized for all digital channels including paid media email social media and content marketing.
Timely Communication:
Ensure that all ticketing communications (offers updates reminders) are sent on time and are tailored to the specific needs of each audience segment.
Qualifications :
Required Experience & Skills:
Experience:
Minimum of 5 years of experience in digital marketing with a focus on event ticketing campaigns and ticket sales.
Ticketing Platform Expertise:
Familiarity with ticket sales optimization techniques and best practices.
Campaign Optimization:
Proven ability to manage and optimize digital ticketing campaigns using analytics tools (Google Analytics Adobe Analytics) SEO and PPC.
A/B Testing & Performance Analytics:
Significant experience with A/B testing web analytics and optimization techniques specifically for ticket sales and event promotions.
PPC and SEO:
Strong knowledge and experience in managing PPC campaigns SEO strategies and digital marketing tools.
Leadership:
Experience managing digital marketing teams and collaborating crossfunctionally with other departments such as event operations and content marketing.
Education:
A Bachelors degree in marketing or related field.
Event Marketing & Ticketing:
Background in events marketing with a focus on driving ticket sales for largescale events or conferences.
Marketing Automation Tools:
Experience with tools like Eloqua or Adobe Experience Manager for campaign automation and management.
CMS & Social Media:
Experience managing content for event ticketing on CMS platforms and social media scheduling platforms like Sprout Social or Hootsuite.
Desired Experience:
Additional Information :
Core Benefits:
Medical Insurance for individual and family Annual leave 25 days or 28 days (for senior managers) Manager and above School fees contribution 40000 SAR per child per year up to a max of three children Wellbeing Benefits Remote working on Sundays Working anywhere 1 month every year or for senior managers and above 2 months every year Family visa costs
• (up to a max of three children) Individual annual flight allowance
• (Expat only) International Relocation Package
• :
Paid flight to Riyadh (for you and your dependents) 60 days accommodation or suitable serviced apartment from your arrival date.
Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000 SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices Local Relocation Package
Paid flight to Riyadh (for you and your dependents) 30 days accommodation or suitable serviced apartment from your arrival date.
Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000 SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices
• If eligible Remote Work :
NoEmployment Type :
Fulltime