Product Manager - MarTech

About Softonic:
Softonic is a leading technology company specialising in secure software distribution.
The firm operates the world's leading secure software distribution platform Softonic.
com.
The platform, currently available in 18 languages, categorises, evaluates, and distributes over 1 million Windows, Android, and Mac programmes and solutions worldwideSoftonic is a place where people come first.
We care about your personal and professional growth, and we're committed to creating an environment where you can thrive.
We believe that our greatest asset is our team, and we're dedicated to attracting and retaining the best talent in the industry.
At Softonic, you'll have the opportunity to learn from passionate and talented colleagues, work on exciting projects, and take on new challenges.
We believe in a "Fail fast, Learn fast" mindset, and we encourage our team members to take risks and think outside the box.
Our culture is built on four core values.
Take a look.
We offer the opportunity to make an impact, grow professionally, and work in a fast-paced, innovative environment.
You'll have the support of a great team and culture, where transparency, respect, and integrity are key.
Join us and be a part of a company that values its people above all else.
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Whats like to work in Softonic!About the positionThe Product Manager will be responsible for the end-to-end management and optimization of Softonic's paid user acquisition channels, requiring a data-driven and collaborative approach.
Responsibilities:
Ideate, investigate and write comprehensive requirements for features designed to improve our paid and acquisition product offering, engagement of users, technical implementations, and optimize revenue yield.
Work closely with Monetization team, tech team, other product teams (if necessary) and partners to ensure successful execution and launchIdentify and define critical KPIs that effectively measure the performance and impact of our paid, arbitrage, RSOC, push notification and other products Monitor our user data management platforms and ensure best practices for highest business impact as well as legislative compliance (CMP, DMP.
)Build and maintain strong relationships with Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), mediation and ad serving partners and leverage them to gather insights, and identify growth opportunities.
Work with our sales & business development teams to identify strategies for growth opportunities.
Continuously evaluate and refine product features based on performance data, business needs and market trends.
Collect requirements from internal and external customers and translate them into a comprehensive and prioritized backlog.
Conduct market research for the domain and engage with customers, prospects and partners to identify market needs and opportunitiesExperience and requirements:
3+ years experience in advertising and martech product management, with a proven track record of launching and optimizing products focused on user acquisition tools and strategies Experience in user acquisition and affiliation industry and working with SSPs and programmatic partners.
Strong understanding with the Ad-tech ecosystem, especially media buying, AdSense and new martech trends and strategiesProficient in Agile, Scrum, Jira, and Confluence to guide product development processHigh ability to create and present product concepts, roadmap and project status to various teams and stakeholdersExperienced working with data analytics tools, detail-oriented with strong analytical abilities and problem-solving skills Excellent oral and written communication and interpersonal skillsProactive, organized, accountable, and highly motivated team playerFluent EnglishWhy Softonic?Workplace & benefits:
Private Health CareTax consultantDining RoomGaming room & TerracesFresh Fruits, Coffee, Snacks & Drinks Pizza & Beers Every ThursdayLanguage Classes (English & Spanish)Internal Training ProgramDiscounts At Gyms & RestaurantsFlexible Work Schedule ( home office and 2 days/week in the office)Day off at your birthday & others evenings offDiscover more.
Softonic is committed to equal opportunity and does not discriminate on the basis of race, religious beliefs, color, gender, age, citizenship, origins, disability, sexual orientation, sexual identity, background, marital status, or any other characteristic.
If you need any specific accommodation/adaptation due to a disability during the recruitment process, please send us an email to recruitment@softonic.
com with your request and we'll contact you.