SEO Specialist

Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption.
We believe in a world where collaborative economy is mainstream.
This is what drives us.
ð«Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services.
Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace's convenience & reach.
ð Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.Backed by top investors such as Accel, Insight Partners & Naver Corp we bring our total valuation to 806 million EUR and are embarking on our international journey with the aim to become the world's best unique goods trading platform.The ChallengeJoin Wallapop's Online Marketing dynamic team as an SEO Specialist, driving organic growth and ensuring our marketplace excels in search visibility.
Your mission? Optimize our site for both users and search engines, leveraging cutting-edge SEO techniques to boost performance and directly impact Wallapop's key business metrics.What You Will DoConduct comprehensive site audits, identifying and resolving crawling and indexing issues.Analyze and propose solutions related to technical SEO:
web architecture, Core web vitals, structured data, crawl budget, log analysis, etc.Implement internal website optimizations, including content, meta tags and internal link structure.Perform ongoing keyword discovery, expansion and optimization.Research and analyze competitor websites and activities to identify opportunities and gaps in the market.Keep up to date with the latest SEO trends, E-A-T best practices and algorithms updates in order to be able to recommend new SEO tactics and apply changes related to search engine latest updates.Work alongside Product and Tech teams to ensure SEO best practices are properly implemented.Deliver regular reports on SEO progress, insights, and recommendations to internal and external stakeholders.What We're Looking For3+ years of experience in SEO, managing large international websites with significant organic traffic.Strong expertise in technical SEO, including site audits, Core Web Vitals, and crawling/indexing optimizations.Proficiency in tools such as SEMrush, Google Search Console, Screaming Frog, Ahrefs, and others.Analytical mindset with the ability to interpret data and deliver actionable insights.High level of initiative and autonomy, with a proactive, hands-on approach to problem-solving and project management.Excellent communication and collaboration skills, with experience presenting strategies and results to stakeholders.Experience in reporting to stakeholders, communicating recommendations, and justifying SEO strategies.Fluency in Spanish and English is required.Bonus:
Familiarity with marketplaces, PPC strategies, Python/SQL for data analysis, and feed management.
Certifications in Google Analytics or SEO are a plus as well as experience with prompts for SEO.Do note that all our jobs are ð Barcelona based.
We follow a hybrid model where flexibility rules.
We commit to a minimum of 6 days per month in the office.
Each team self-organizes to decide on cadence and in-person/remote rituals.Wallapop is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.We sponsor visa processes for international candidates when applicable and provide legal & admin support along the process combined with a competitive relocation package.Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following ð­ Perks & Benefits:
Competitive phantom shares package for all employeesGenerous individual learning budget of 2k per yearGroup and individual English, Catalan & Spanish lessons as part of our working dayPrivate Health Insurance with CignaFlexible working hours + short FridaysFlexible remuneration to deduct from gross salary (kindergarten/food/transport check)Gym & Wellness plan, including physiotherapist in the officeGenerous referral Program & Charity DonationBonus for weddings & newbornsWallapop Renta (Tax income support)Monthly plan for free shipping, bumps & home-pick-up on our servicesWorkiversary Gifts and Birthday SurprisesContribution towards your WIFI in your monthly payrollOne-off payment based on compensation package to go towards setting up your home officeRelocation package (monetary support and legal advice) and visa sponsorship, if applicable26 holidays per yearTOP hardware of your choice (latest Apple or Windows)What does the hiring process look like?
• Please, note that all interviews take place remotely over hangouts.
• Intro Call - run by talent acquisition.
It will take 45 minutes and will focus on giving you more information about the role and the company as well as going over your experience and expectations.Expertise interview - run by the hiring team, you will be asked to prepare a small exercise at home so you can go over it with the hiring manager and discuss hard skills more in detail.
This usually takes up to 60 minutes.Stakeholder interview - run by relevant stakeholders.
The focus will be on assessing your ability to apply your skill set collaborating with other functions to the Wallapop context.
This usually takes 60 minutes.Culture Add - run by talent acquisition and/or hiring manager.
We will focus on gaining insights and understanding of how you operate in the workplace and your fit to our values.
This usually takes 60 minutes.Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.