• Card 7 / 115: In a marketing campaign, who might be considered part of the campaign's audience?
    A) Anyone directly or indirectly affected by the campaign's efforts
    B) Everyone except for internal shareholders and stakeholders
    C) Clients, customers, global target markets
    D) Both A and C

    Answer:
    D) Both A and C

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Principles of Marketing

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Access: Public Partially Instant Grading

Attribution:  Dionne Mahaffey, Tamara Gillis, and Steven Van Hook. (The Saylor Academy 2014), http://www.saylor.org/courses/bus203/
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