Question 5 / 112:  In a marketing campaign, who might be considered part of the campaign's audience?
A  Anyone directly or indirectly affected by the campaign's efforts
B  Everyone except for internal shareholders and stakeholders
C  Clients, customers, global target markets
D  Both A and C
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Principles of Marketing

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Attribution:  Dionne Mahaffey, Tamara Gillis, and Steven Van Hook. (The Saylor Academy 2014), http://www.saylor.org/courses/bus203/
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