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- Principles of Marketing
- Unit 02: Segmenting, Targeting
- If you are marketing to Business
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Card 6 / 115: If you are marketing to Business-to-Business sellers, what should you consider?
A)
The segmentation of B2B sellers is not at all similar to consumer market segmenting.
B)
B2B sellers are also segmented along lines of demographics and geographic areas.
C)
Both A and B
D)
Neither A nor B
Answer:
B) B2B sellers are also segmented along lines of demographics and geographic areas.
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Principles of Marketing
Author:
Dionne MahaffeyLecturer
The Saylor Academy
USA
Access:
Public
Partially Instant Grading
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Attribution:
Dionne Mahaffey, Tamara Gillis, and Steven Van Hook. (The Saylor Academy 2014), http://www.saylor.org/courses/bus203/
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