If you are marketing to Business-to-Business Dionne @The Saylor Principles

Question 4 / 112: If you are marketing to Business-to-Business sellers, what should you consider?

A The segmentation of B2B sellers is not at all similar to consumer market segmenting.

B B2B sellers are also segmented along lines of demographics and geographic areas.

C Both A and B

D Neither A nor B

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https://www.jobilize.com/principles-of-marketing-by-dionne-mahaffey-tamara-gillis

Author:

Dionne MahaffeyLecturer

The Saylor Academy

USA

Access: Public Partially Instant Grading

Attribution: Dionne Mahaffey, Tamara Gillis, and Steven Van Hook. (The Saylor Academy 2014), http://www.saylor.org/courses/bus203/

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