Card 162 / 204: Your well-known national brand of beer has been gaining ground in the marketplace, and your market share has increased over last year's figures. Your advertising agency has recommended that you advertise on next year's Superbowl game. It will cost approximately $3 million to purchase a 30 second spot; they are suggesting that you purchase 3-4 commercials to be aired throughout the game. This is a lot of money, and you are not sure it will be worth it. Given that you have a national following, what type of strategy does this type of approach represent?
A) This is a product strategy with not much reward. Do not do it.
B) This is market specialization, since all viewers are football fans.
C) This is a full market coverage approach, providing an excellent opportunity for mass marketing.
D) This is a single segment approach targeting male viewers.
E) None of the above

Keyboard Shortcuts