Card 161 / 204: Your small hardware store is located in the same general area as Home Depot and Lowe's, the well-known industry leaders. Since you purchase in smaller quantities, you are not able to take advantage of quantity discounts when filling your store's shelves. In what way can you appeal to a targeted market segment that will enable you to effectively compete in this arena?
A) These stores are category-killers. A small retailer cannot effectively compete.
B) The only way to compete is through a low-price strategy.
C) Offering high levels of customer service, which your competition does not provide, will be valuable to consumers in this market segment. D. You can expand into other product categories.
D) None of the above

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