Card 22 / 204: Your gift shop has been expanding even though you have not developed a solid marketing plan. You recognize that you must be more proactive in your marketing efforts. After conducting research, you realize that one of the first steps in your plan is to determine your boutique's value proposition. Which of the following factors should you consider when developing this statement?
A) How your customers feel about shopping in your store
B) What advantages you have over other area stores that sell similar merchandise
C) Your store's reputation in the community
D) How you treat your customers
E) All of the above

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