Card 181 / 204: Your farm has a small orange grove that has just entered the orange juice market. Many have suggested that you cannot compete in this market because of the major companies that already own significant market share. What step can you take that might enable you to enjoy a share of this market?
A) You should use the same advertising campaign message as the newer competitors in this market.
B) You should set your advertising budget as high as the newer market competitors.
C) You should advertise your product as having the same qualities as the major category players.
D) You should develop your Unique Selling Position, describing how you are different than the competition.
E) None of the above; because there are so many entries in this product category, you probably will not be able to have any success.

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