Card 182 / 204: Your perfume company is releasing a new fragrance. It has been suggested that "fragrance boxes" be placed throughout major cities as a demonstration framework. These boxes will be in the shape and design of your bottle. The box will periodically release a spray of your perfume. Is this a good idea?
A) Yes, because a demonstration framework is the only effective strategy for this product category.
B) Yes, because you should use the same framework as your competition (assuming they are using this method).
C) No, because consumers may find this too intrusive.
D) No, because consumers are too busy to notice.
E) None of the above

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