• Card 62 / 204: Your course textbook discusses an advertising campaign which attempts to convince consumers to use soap while hand-washing? What can we learn from this story?
    A) Advertising can sell soap to people that don't wash their hands
    B) People do not know what is in their best interest.
    C) Advertising can have a meaningful effect on society when applying what social scientists have learned about human behavior.
    D) Advertisers are only interested in their bottom line.
    E) No meaningful impact can be gained from advertising's contributions to society.

    Answer:
    C) Advertising can have a meaningful effect on society when applying what social scientists have learned about human behavior.

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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