• Card 197 / 204: You own a gardening and landscape company. Your customers include both professional landscapers and do-it-yourself homeowners. You recognize that the economic downturn of the past few years may have an impact on your business. What secondary source might provide reliable information to help you with your research and point you in the appropriate direction for your marketing strategy going forward?
    A) Company annual reports
    B) Online information about competitive strategies
    C) Syndicated surveys such as Yankelovich or Gallup
    D) Internal sales reports
    E) All of the above

    Answer:
    C) Syndicated surveys such as Yankelovich or Gallup

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Advertising & Promotion BUS210

Access: Public Instant Grading

Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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