Card 140 / 204: You are planning next year's promotional activities for your irrigation systems company. In the past, your activities have included renting a booth at trade shows throughout the country at various times of the year. These shows have enabled your company to explain the ways in which your system works and to meet potential customers. The overall cost of displaying at these shows is very high. Financial advisors have suggested that trade shows be eliminated from the company's promotional activities. Is this a sound strategy? Why, or why not?
A) Yes, because trade shows are nothing more than a chance for people to dine, drink, and socialize.
B) No, because overall, attending trade shows has shown to provide long-term benefits.
C) Yes, because traditional trade show attendance can be replaced with less-costly virtual shows, which may provide added benefits such as tracking visitor behavior, which is not possible at a live show.
D) Yes, because potential customers do not usually attend shows to gather product information.
E) None of the above

Keyboard Shortcuts