Card 98 / 204: Which of the following factors should be considered when determining the timing of an advertising and promotional campaign?
A)
Media costs at different times of the year
B)
The cost of producing the advertising
C)
Seasonality of products
D)
Advertising objectives
E)
All of the above
Answer:
E) All of the above
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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