Card 97 / 204: Which of the following aspects in the breakdown of how advertising dollars should be allocated is likely to be the first area evaluated for a small east coast ice cream shop?
A)
The total budget
B)
Calendar periods
C)
Percentage of sales
D)
Past media placement
E)
None of the above
Answer:
B) Calendar periods
| Previous Card | ← Previous Card Button |
| Next Card | → Next Card Button |
| Flip Card | Space-Bar |
|
|
Prof.Melinda SalzerProfessor
Berkeley College
USA
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|